Obviously, I myself love reading, and I know I can go a little overboard when giving people book recommendations. In my enthusiasm, I'll momentarily forget that not everyone is as into reading as I am. I also think that reading in general is important because it can teach people so many things - I am a big supporter of projects to help children find the right books for them, and improving literacy in general. But it's important for everyone in the book community to remember that not everyone likes reading, and that that's OK.
Ultimately, no matter how much 'being a bookworm' is part of your identity, reading is a hobby - it's something that's supposed to bring you joy. But don't forget, it's also supposed to bring joy to the other people who enjoy reading. Our reading habits don't make us better than anyone else and besides, it's not a contest!